Persuade Magazine - A lifestyle magazine for the modern, successful urban woman.

A Weekend in Tokyo with Anita Clarke

February 21, 2025

When it comes to impeccable taste and an authentic, non-nonsense approach to life, Anita is one of our ultimate go-to’s and a must-follow online. We’d been tracking her recent travels to Japan, and we knew she’d have stellar recommendations for Persuade readers. Spoiler alert: She absolutely delivered. Consider this your must-save guide for your next trip to Japan.

How Vasanti’s Rebrand is Redefining Canadian Beauty with Luxury and Inclusivity

February 20, 2025

Canada has a history of really good skincare and cosmetics lines. M.A.C, of course, then there was B. Kamins, Cover FX, Consonant Skincare, Annabelle and Cargo. Some haven’t survived, (RIP, Stellar Beauty), but some manage to endure and thrive.

One of those is Vasanti, a Canadian beauty brand that is entering its 28th year with a rebrand that promises luxury and results.

Persuade Editor Recommendations: What’s on our radar this February 2025

February 11, 2025

While the majority of Canadians are shopping Made in Canada and supporting Canadian-based business, we thought, what better time than to celebration our maple syrup loving Northern Pride with an all-Canadian editor recommendations edition. We’ve always been big supporters of shopping local, there has never been a better time to turn, and keep, our attention on our homegrown brands and retailers.

Mad at the Government? Make Sure You’re Pointing at the Right One

January 28, 2025

Do you know how the election process works in Canada? We ask because apparently people skipped or deliberately forget their civics classes. So while we’re not going to tell you who to vote for, we’re going to tell you who manages what so you can be mad at the right level of government – and the right person.

Persuade Editor Recommendations: What’s on our radar this January 2025

January 13, 2025

It’s a new year and if you’re like us, you’re likely reassessing your financial goals and monthly spending. We’re not exactly fans of no buys years – why torture yourself like that? We simply aim to level up how we spend our money – focusing on quality and timeless pieces over trendy and cheap. Plus we are way past those years anyway.

The Joy of Repartee: Rediscovering the Art of Wit

December 30, 2024

In an age dominated by emoji reactions and 280-character exchanges, one might wonder: have we lost the ability to be witty? For many, the joy of repartee feels like a lost art. But wit hasn’t disappeared; it has simply adapted to modern times.

New Year’s Eve Outfit Options For Every Countdown Plan

December 27, 2024

New Year’s Eve is the perfect occasion to make a statement, whether you’re attending an upscale restaurant, a friend’s house party, a dazzling gala, or simply staying home in luxurious comfort. Here’s your guide to curating the perfect outfit for any NYE celebration, ensuring you ring in the new year in unparalleled style.

Persuade Editor Recommendations: What’s on our radar this December 2024

December 18, 2024

We know the importance of choosing wisely when it comes to spending our hard-earned money. Of course, with the holidays here, it becomes that much harder to avoid buying a little something (or two) while we shop for all the nice people on our list.

Clothing Alterations: A Guide to Upcycling and Custom Fit

December 9, 2024

In an era of personal style, with trends like the “hard 75” and “333” challenge offering two ways to remix clothes without buying anything new (remember those microtrends?), and the rise of getting your colours done, whether at home or in South Korea, altering and tailoring clothing has become a subtle yet effective way to personalize one’s wardrobe.

Buy The Thing: Luxury Gifts You Deserve This Holiday Season

December 5, 2024

This holiday season, let’s flip the script on gift-giving. Why wait for someone else to pick out a present for you (which, let’s be honest, more often than not is a disappointment) when you already know exactly what you want? You’ve worked hard all year, balancing career, finances, family, politics, and everything in between.

Tried-and-true Beauty Essentials For December 2024

December 2, 2024

We love trying and testing out new beauty products! Whether it’s the latest skincare innovations, cult-favorite makeup items, or game-changing haircare, the thrill of discovering what works best for us never gets old.

The Best Luxury Advent Calendars To Buy For Yourself

November 26, 2024

If you grew up in an advent calendar house, you’re hit with that nostalgia every year as December 1st ebbs closer. There is nothing like that daily hit of dopamine of a little treat as we lead up to the big 2-5. We’re grown ups now, so our taste has well evolved past discount store metallic-tasting mini chocolates, we want something for us.